Anthropologie Ups the Sophistication Stakes in Nice

American cult fashion brand Anthropologie brings its sophisticated and cultured philosophy to the capital of the French Riviera.

Good news for all you shopaholics and fashionistas: popular women’s retailer Anthropologie has just made its debut on the French Riviera with a presence on the second floor of the Galeries Lafayettes in Nice, opening just three weeks ago.

Owned by Philadelphia-based Urban Outfitters, a retail chain known for its edgy street fashion, Anthropologie is often seen as its more sophisticated sister, which curates a more grown-up and free-spirited aesthetic, at a slightly higher price.

Art and creativity have indeed always been at the core of the brand since its creation in 1992. As mentioned on its website, Anthropologie offers “a one-of-a-kind and compelling experience that makes women feel beautiful, hopeful and connected” and it is true that it does everything it can to make customers feel welcome and special, thanks to the store’s decoration and friendly staff.

The chain store specializes in dresses, pants and tops made with boldly patterned textiles, vintage-looking accessories such as jewellery, bags and hair bands as well as retro-style home décor, and its aims is to develop a sophisticated mix of style and culture. Each location is designed to reflect the local environment, and in Nice, you will find among the summery clothes, straw hats, ethnic bags, notebooks and scented candles, a selection of art books about the works of the likes of famed fashion designer Yves Saint-Laurent or French artist Sonia Delauney.

After opening in the BHV department store in Paris last September, Anthropologie is now pursuing its expansion throughout the country, and a French version of its website should be up and running this summer.